January 2, 2013 Richard Hartley

Using SEO To Repair Reputations

Reputations are not only fragile but they can be highly valuable and a business can live or die by its perceived reputation. Unfortunately, no matter how many happy customers you have, it only takes one dissatisfied client to see your reputation slip.

The Internet can be very beneficial to businesses but it can also propagate bad reputations. Fortunately, through diligent reputation management practises, it is possible to bury the negative results and promote the positive results while creating brand ambassadors from your satisfied customers.

The Importance Of Reputation

Reputation is vital, especially in an age where consumers have a wealth of information right at their fingertips. Even if customers and clients don’t necessarily make purchases or pay for your services online they are likely to use the Internet as a means of researching your organisation and your products.

What’s more, people have a tendency to share their findings with others on social media websites and via other channels. This makes it critical that your reputation remains intact otherwise you are likely to find that you are losing customers and sales.

Online Reputation Management

A single bad review is all it takes for some companies to lose their good reputation. There are many review sites and directories that are open for comment from consumers and whether it is a disgruntled former employee or a customer who feels they have been wronged, a bad review may be all it takes to wreak havoc on your reputation.

Handled badly, you could make the situation a lot worse. It may seem counter intuitive, but one of the first things to remember is not to defend yourself on the review sites. This gives pages greater weight, increases the keywords they are found for, and will typically lead to more links.

Google Yourself

You first need to know how good or bad your online reputation is. Google yourself and search using company name, product name, and even the names of executives within your organisation. If clients come face to face with any brand or name associated with your organisation make sure you are aware of how well that name is perceived.

Set up Google Alerts so that you are alerted to any new mentions of these terms. This is good practice in PR and it can also help you with SEO too, in the long run, and it will enable you to act quickly if poor results surface.

Burying The Bad By Promoting The Good

By creating plenty of good reviews and strong online information it is possible to ensure bad reviews do not enjoy any kind of prominence in search results. Fill your website with high quality content and encourage your customers to get involved in discussions on your social media profiles.

It goes without saying that you should also make sure that they are happy with the work you do, the quality of the products you sell, and the relationship you have with them. By encouraging positive reviews you can create brand ambassadors from your customers and your website visitors and positive search results will overtake the negative ones. Be vigilant and make sure you are always ready to help remedy any problems your clients may have to prevent negative press from hitting the web.

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About the Author

Richard Hartley Richard Hartley is Head of Strategy at the Digital Marketing Agency, Big Red Rocket. Richard is a an expert in Digital Marketing for professional organisations, such as Solicitor's Firms, Barristers' Chambers, Accountants and Architects. He is a key exponent of content driven digital marketing and his commentary work is regularly published under the soubriquet of "wiredbarrister". Richard is a significant, prime mover in Content Driven SEO and specialises in the creation, publication and distribution of content though a number of media channels and social networks; such as Facebook, Twitter and Google Plus. Richard has worked for a number of household names and has a loyal band of professional clients who retain his services. Richard can be contacted at Big Red Rocket by calling 0161 410 0351 or your can send an email by clicking here.