January 25, 2013 Richard Hartley

Improve Brand Awareness With Content SEO

High quality web content should be considered essential to the performance of your website. It can help to deliver new visitors to the pages of your website while also converting those visitors to paying customers. Alternatively, high quality content can also nurture leads by encouraging them to return to your website, join in conversations, post their own content, and sign up for newsletters and RSS feeds. What’s more, you content can improve brand awareness and perception too.

Ensuring Quality

By ensuring all the content you produce and publish is high quality you are delivering a message to your website visitors that your brand is high quality too. You are judged by your actions as much as your words when posting online. Adding quality content regularly that benefits your readers will give the impression that this is how you treat your customers or clients as well. Providing worth, value, and an authoritative point of view gives a similar message about your service.

Promoting Your Corporate Voice

Use the same voice in your content as you would when talking to a potential lead and attempting to make a sale. Be authoritative without being overly pushy and offer useful and beneficial content. Not only will it help encourage visitors to pay for your products or services but it will also encourage them to share and other disseminate your content with their own contact list.

Business Branding

Branding is considered a critical part of any marketing campaign. If your business or product does not come across with the appropriate brand image then you will struggle to make any kind of positive impact on your target market. Your content can be considered to virtually every aspect of your online business including your search optimisation and conversion rate optimisation.

Business Content And Its Importance

Content can be used to improve communications or open a line of communications with your leads. A blog, Twitter feed, Facebook page, or even a YouTube Channel, or Flickr gallery can be used as viable means of communication and they can also be integrated into your existing website content so that you can use the content in other ways too. You can display your gallery, involve your users in your Facebook conversations, or show off related Tweets all on the home page of your website.

About Big Red Rocket

We are a highly talented Digital Marketing Agency based in Manchester. We specialist in content driven SEO and social media marketing. Our clients benefit from our wealth of experience and working with a great team. We pride ourselves in providing a great service and delivering on time, every time.

Getting in contact with us is really is easy. You can call is on 0161 410 0351of you can send us an email by clicking here.


About the Author

Richard Hartley Richard Hartley is Head of Strategy at the Digital Marketing Agency, Big Red Rocket. Richard is a an expert in Digital Marketing for professional organisations, such as Solicitor's Firms, Barristers' Chambers, Accountants and Architects. He is a key exponent of content driven digital marketing and his commentary work is regularly published under the soubriquet of "wiredbarrister". Richard is a significant, prime mover in Content Driven SEO and specialises in the creation, publication and distribution of content though a number of media channels and social networks; such as Facebook, Twitter and Google Plus. Richard has worked for a number of household names and has a loyal band of professional clients who retain his services. Richard can be contacted at Big Red Rocket by calling 0161 410 0351 or your can send an email by clicking here.