January 23, 2013 Richard Hartley

Build A Community Using Your Content Strategy

A good content strategy enables you to use a variety of tools in your arsenal including your blog, forum, galleries, and other online elements. Your Twitter feeds and status updates can also be included as part of your content strategy. By using and combining all of these into an effective and efficient content strategy you can create and develop a community around your website and online business.

The Benefits Of An Online Community

Developing a community with your website at the centre means that you will be depicted as an authority in your chosen topic or for your specific industry. It also means that community members will be more inclined to listen to what you have to say, to believe the message that you promote, and to purchase your products or services. This means that even a small amount of traffic can generate a good return.

Forms Of Content You Can Use

There are many forms of content that can be used to develop a community in this way. As well as the page content of your site there are other ways to add content to your own website. Blog posts, forum discussions, picture galleries, video reviews, and customer reviews are some of these techniques. Off page content can include external blogs, social media updates, and shared media.

A Strong Readership For Your Business

Having a strong readership means that your website visitors will be more inclined to make purchase. They will also be more likely to subscribe to your updates, sign up for newsletters, and provide you with their details, which makes them a long term lead or prospect. The majority of people will not be prepared to make a purchase the first time they visit your site so attracting them back time and time again will improve the opportunity to convert leads to customers.

Content Strategy

With the changes that Google and other search engines have introduced in the past couple of years, the importance of high quality content has become even more pronounced. Fortunately, a content strategy can offer many other benefits, too, including the opportunity of building a responsive and efficient community around your corporate website.

About the Author

Richard Hartley Richard Hartley is Head of Strategy at the Digital Marketing Agency, Big Red Rocket. Richard is a an expert in Digital Marketing for professional organisations, such as Solicitor's Firms, Barristers' Chambers, Accountants and Architects. He is a key exponent of content driven digital marketing and his commentary work is regularly published under the soubriquet of "wiredbarrister". Richard is a significant, prime mover in Content Driven SEO and specialises in the creation, publication and distribution of content though a number of media channels and social networks; such as Facebook, Twitter and Google Plus. Richard has worked for a number of household names and has a loyal band of professional clients who retain his services. Richard can be contacted at Big Red Rocket by calling 0161 410 0351 or your can send an email by clicking here.