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Why Mobile Friendliness Is So Important

The term Google algorithm update typically has webmasters running for cover and fearing for their website traffic. However, for those webmasters that utilise ethical marketing and ensure that their websites are properly and efficiently set up, algorithm updates can actually provide benefits. As sites fall away around your own search ranking position, it leaves you to rise to the top.

One of Google’s most recent updates, referred to as the mobile-friendly update, took effect on 21st April, and if your website isn’t set up to benefit the end user, then you may already have witnessed its effects.

Around half of Internet searches are conducted on mobile devices, but the mobile experience can be very different to the traditional PC experience. Smaller screens, lower resolutions, and different browser software are just some of the differences – and, while users once had to put up with slow loading pages, images that took over more than a whole page, and elements of website design that simply didn’t load at all, responsive designs and faster mobile Internet experiences mean that this is no longer the case. As such, if you’re providing a poor experience to end users, then they can simply leave your website and head to a competitor’s site that has been developed offering a mobile-friendly experience.

What’s more, Google knows that mobile search and mobile Internet usage share are growing in popularity, and they want to ensure that they are directing their users to those sites that offer the best experience to users. Their mobile-friendly algorithm update does exactly this – it incorporates mobile ranking factors into mobile search results, promotes those sites that offer a decent mobile experience, and potentially penalises those that offer a low user experience to mobile searchers.

Mobile friendliness, then, can help drive additional traffic to your website and prevent you from losing search engine traffic. It can also lead to reduced bounce rates from those visitors that do use a mobile device, and because mobile users are inclined to use social networks, it means that a responsive design could even help increase exposure and improve your overall web performance.

About Big Red Rocket

Big Red rocket is a digital marketing agency that specialises in web design, content publication & distribution and social media marketing.

Based from our offices in Manchester we specialise in servicing the digital marketing needs needs of professional organisations and businesses alike. We have a solid reputation of platform delivery and service within the legal, financial and leisure sectors.

We are always happy to have a chat with you about your digital marketing or web design projects, be they new or the development of an existing platform. You can call us on 0844 332 6657 or send us a confidential email by clicking here.

The Importance Of A Secure Website

Whether you collect customer data, offering online purchases, or ask for email addresses in exchange for free offers, Google wants you to collect the data as securely as possible. In August 2014, the search giant announced that they would be giving slight weight in their algorithms to sites that are hosted on more secure connections. Specifically, if a website uses 2048-bit key HTTPS certificates, then they will enjoy slightly better results.

At the same time as saying that the changes would only be minimal when they were made, Google also said that they may incrementally increase this in the future. Changing your site over from HTTP to HTTPS could give you a slight improvement in rankings now, but may ultimately lead to much better results, and offering a more secure user environment can only be seen as a positive move by your website visitors.

Google has long pushed the use of HTTPS certificates on websites, and they have also said that upgrading from HTTP would not mean a drop in SEO rankings. Many website owners were concerned that they would lose rankings because links and page popularity would not carry over after the site has transferred. Despite this, concerns have still existed for many people, but not only has Google once again stated that owners will not lose traffic, but they have made it easier to inform them of the changes and ensure that this is the case.

If you do take payments or collect data of any sort from visitors, then you should realistically already have an HTTPS website. Not all visitors check these things, but there are some users that will baulk away from using websites that do not appear safe and secure. Many online shoppers are already attuned to checking that ecommerce sites, and ecommerce site elements, are secure, before they will part with credit card information, for example.

The improvements garnered by changing from HTTP to HTTPS may be slight, and Google has said that quality content is given more weight, but they also said that this may change over time and that site security may become an even more important ranking factor. What’s more, every little helps, and if you implement a number of changes that offer slight gains, they will eventually add up to a noticeable increase in website traffic.

About Big Red Rocket

Big Red rocket is a digital marketing agency that specialises in web design, content publication & distribution and social media marketing.

Based from our offices in Manchester we specialise in servicing the digital marketing needs needs of professional organisations and businesses alike. We have a solid reputation of platform delivery and service within the legal, financial and leisure sectors.

We are always happy to have a chat with you about your digital marketing or web design projects, be they new or the development of an existing platform. You can call us on 0844 332 6657 or send us a confidential email by clicking here.

Mobile Friendliness, Encrypted Data, And The Google Benefits

Google regularly updates the algorithms that it uses when calculating which pages are relevant, and which pages should appear at the top of search engine result pages. While there are hundreds of different factors that are incorporated into these algorithms, the astute marketer is one that stays on top of the most recent changes and the latest additions to the algorithms. Most recently, Google has implemented a mobile-friendly update, while changes made several months ago that may have slipped under all but the most astute of marketing radars mean that websites utilising HTTPS encryption will gain a slight benefit.

These are two separate changes, but implementing mobile-friendly responsive design and converting from HTTP to HTTPS together could reap huge returns for your website traffic figures. What’s more, securing your website users’ data and offering them an optimal mobile experience will also help improve your relationship with customers.

Traditional search engine use, i.e. Google desktop searches, are unlikely to ever die out completely. However, consider the proliferation of smartphones, tablets, and other mobile devices that offer Internet access and Google search. Now consider the growing popularity of browsers on smart TVs and games consoles, and it should be obvious that the days of marketing solely to desktop users is a thing of the past, if you want the best traffic results.

Fortunately, you don’t have to develop different sites for use on different devices; this is where responsive design comes in. A responsive website detects the type of device that a visitor is using to access a website and then responds by altering the layout of the page so that it fits optimally onto the device display. Google has said that mobile-friendly sites utilising responsive design will fare better in mobile search results pages than if the same sites were using a static non-responsive design.

Another change, although one that only offers relatively minor potential benefits, is that of changing from HTTP to HTTPS, thereby offering a more secure website experience for users. Google has said that making the change will only give a very slight improvement at the moment, but with the caveat that they may opt to dial the weight up in the future, because they want an Internet where all websites offer a secure HTTPS experience to users.

About Big Red Rocket

Big Red rocket is a digital marketing agency that specialises in web design, content publication & distribution and social media marketing.

Based from our offices in Manchester we specialise in servicing the digital marketing needs needs of professional organisations and businesses alike. We have a solid reputation of platform delivery and service within the legal, financial and leisure sectors.

We are always happy to have a chat with you about your digital marketing or web design projects, be they new or the development of an existing platform. You can call us on 0844 332 6657 or send us a confidential email by clicking here.

Implementing Responsive Web Design To Increase Mobile Search Traffic

Roughly as many people conduct web searches on mobile devices as those that use desktop and laptop computers. This means that, unless your website is mobile-friendly, it is probable that you are losing out on a large number of potential web visitors. If your site is a static design, you do not offer a mobile alternative, and pages are inaccessible on mobile devices, you could see traffic figures double by implementing responsive web design, and because of the recent mobile-friendly algorithm update from Google, if you haven’t already made those changes you may have already seen your traffic figures drop by 50% in the past weeks.

Unlike thin content and poor quality links, however, you don’t need to update every aspect of your site, spend considerable time disavowing links, and wait for weeks or months for your site to recover. Implement responsive design today and your traffic levels could be back to appropriate levels in just a matter of days.

Google’s update has been described as being one of the most far reaching updates they’ve implemented in years, although it will only affect mobile search results. Regardless of whether you offer a mobile-friendly experience or not, your desktop search rankings should stay the same. However, bearing in mind that mobile users are also quite social in their Internet habits, you are likely to be missing out on shares, likes, and the social ranking benefits that you would gain by having a responsive web design.

Also consider that alienating potential visitors is never a good idea. Even if your website is deemed to be mobile friendly by Google, so you don’t see a traffic drop, if pages appear bloated, load too slowly, or they simply don’t display properly on all mobile devices, you are still turning potential clients away.

Responsive design doesn’t mean that your overall web design has to suffer. When a visitor arrives on your pages, your website essentially determines what size screen they are using, and then responds accordingly. Mobile visitors will see a pared down version of your site, while desktop users will get the full experience, while you enjoy the benefits of appeasing both groups, and the search ranking that comes from appeasing Google.

About Big Red Rocket

Big Red rocket is a digital marketing agency that specialises in web design, content publication & distribution and social media marketing.

Based from our offices in Manchester we specialise in servicing the digital marketing needs needs of professional organisations and businesses alike. We have a solid reputation of platform delivery and service within the legal, financial and leisure sectors.

We are always happy to have a chat with you about your digital marketing or web design projects, be they new or the development of an existing platform. You can call us on 0844 332 6657 or send us a confidential email by clicking here.

Google Mobile Update Highlights The Importance Of Responsive Web Design

Forward thinking website owners and developers have been extoling the benefits of responsive web design for years now, but not all businesses have really taken notice. The proliferation of mobile devices, the improvement of mobile Internet speeds and data prices, and the convenience that this combination offers, means that many more people are using devices like smartphones and tablets to search, where they would have previously used desktop and laptop computers.

If your site isn’t user friendly, then you are probably already losing traffic – visitors may have been clicking through search engine listings to arrive on your site, but if your pages load too slowly, navigation is missing, or your design doesn’t properly accommodate mobile users, then those visitors will have left your site as quickly as they arrived. Since Google’s mobile-friendly update, things have likely got a lot worse.

On 21st April, Google updated its search algorithms; specifically those that are used when displaying search results on mobile devices, and mobile-friendliness is now considered an important ranking factor. Not only will your mobile traffic have a high bounce rate, but considerably fewer potential visitors will actually arrive on your site because it is likely that your rankings will have dropped off Google’s mobile search results.

Arguably the easiest way of ensuring that a website is mobile-friendly is to implement a responsive web design. HTML and CSS are used to determine the type of device that is being used to access your site, and then effectively rearranges and even removes elements of your template, your design, and your content, to make sure that it effectively and comfortably sits on the size of browser screen that is being used. Visitors will enjoy an optimal experience, whether they arrive on your site using a smartphone, a tablet, a laptop, or a desktop PC.

What’s more, responsive design can help you plan for the future of browsing, too. Smart TVs may still offer a relatively poor user experience in a lot of cases but they are improving. Games consoles, too, provide access to the Internet via massive 40” and even 50” monitors, and these kinds of dimension will be attainable using responsive design.

Responsive design not only helps ensure that you can keep up with Google’s most recent update, but it means that you can give your website visitors the best possible experience, no matter how they choose to access the Internet.

About Big Red Rocket

Big Red rocket is a digital marketing agency that specialises in web design, website visibility (SEO), content publication & distribution and social media marketing.

Based from our offices in Manchester we specialise in servicing the digital marketing needs needs of professional organisations and businesses alike. We have a solid reputation of platform delivery and service within the legal, financial and leisure sectors.

We are always happy to have a chat with you about your digital marketing or web design projects, be they new or the development of an existing platform. You can call us on 0844 332 6657 or send us a confidential email by clicking here.