Researchers have said that the search giant, Google, has developed algorithms that will enable them to rank websites according to the reliability and accuracy of the information contained on pages, rather than on the popularity of the page, which is currently the main factor that drives search result positions. The group points to a Knowledge Trust ranking that means more inconsistencies on a page will result in a lower ranking position, and which could mean that unpopular pages that contain highly relevant and accurate facts may finally be able to rank in the upper echelons of the search results.
The new algorithms would use Google’s Knowledge Vault as a means of verifying data, and this would presumably be expanded upon in order to include more data and greater details on a wider range of topics.
A Google Spokesperson has said that the company conducts considerable amounts of research every year, and that the search giant had no plans to implement the proposed changes at any point in the future, yet. However, with such attention paid to the quality of content, and the search engine’s growing library of facts and data, it is possible, at least, to see where this kind of ranking factor might prove useful, and it further points to the importance of ensuring that website content is high quality, accurate, and reliable.
The algorithm would, according to the researcher, check fairly basic facts using what are known as knowledge triplets where the algorithm would check Object, Attribute, and Value and compare the result to Knowledge Vault results, which are widely accepted as being accurate and true. For each inaccuracy that a page has, there would essentially be a penalty of sorts, and those pages with the fewest penalties would enjoy the greatest Knowledge Trust ranking gains.
Whether Knowledge Trust will be introduced to Google search algorithms in the future remains to be seen, but there are those that would certainly welcome it. Currently, those sites that are the most popular, in terms of the number and popularity of links that they receive, are the ones that appear at the top of rankings, and this does not guarantee accuracy in any way.