It is well known that a simple recommendation just won’t cut it anymore as people want to check out where they are going and what type of place it is.
They are also looking for your contact details and how to get to you.
Your website needs to reflect the personality and ambience of your establishment, whilst giving new customers an idea of your menu and drinks list.
Well chosen imagery and personalised content is key to getting that feeling across to your customers.
It is also an ideal way of letting existing customers know about changes, specials and offers that will bring them back, time and time again.
More and more people are making their bookings online and we can integrate such a system into your new website.
Many bars and restaurants make the mistake of only having their menus and drink lists in a PDF format. Whereas this is great for customers wanting to download them, it does little for those ever-important search engines. As well as a downloadable PDF we make sure that all your website information is in highly crawlable HTML thereby letting not only your customer know what you are serving, but also Google, Bing and the other search engines.
As more and more searches for bars and restaurants are being made on mobile devices, making sure your website renders perfectly on all devices is a paramount importance. You need to also make sure that any contact point, such as your phone number is easily seen and read. We also make sure that if someone clicks your phone number on their smartphone, then the call is made for them.
Your customers are generally making searches for a restaurant or bar that is close to them or somewhere specific they are travelling to. It is vital that your website is localised to make sure it catches those searches.
If your customer is making a search for an Italian restaurant in Anytown and you are an Italian restaurant in Anytown, you want them to visit your website and get your details before anyone else.
Part of what we do is make sure that your website and venue is tied in with Google Maps, just to give you that extra edge.
Social media is an important way of staying in touch with your customer base and keeping them up to date. It also has the benefit of turning your regular customers into a digital community who can do much of your promotional work for you.
They can publish photographs of their visits to your establishment, “check in” and make comments. It also gives you the chance to engage with them in real-time and remind them as to why your establishment is where they should be.
Not only can we help with developing your social media presence but we can integrate those feeds directly into your website giving you a second bite at the social cherry.
Getting in contact with Big Red Rocket is as easy as ordering a round of mojitos when someone else is paying the bill. You can call us on 01625 359010 or you can click here to send us an email.
We are based in leafy Cheshire but design and develop for restaurants and bars all over the UK. We are more than happy to come and see you and show what we can do.