SEO copywriting is an essential step in the digital marketing process. Good quality website content and landing page content should be considered vital because it will govern the conversion rate, minimise bounce rate, and help to improve your sale and profits figures. While search optimisation copywriting also entails the introduction and use of keywords, the writer should never lose sight of the end user when crafting compelling content.
The content should be targeted towards visitors. This means that it should be topical but there is more to good content writing than ensuring the pages are topical. Targeted website content will help ensure that visitors are targeted and proactive; they will be more inclined to click links and make purchases.
Big Red Rocket will consider how visitors are arriving on the pages of a website and then target the content to meet the requirements of those visitors.
Content Geared Towards Visitors And Search Engines
Ensuring content is geared towards visitors is important because your ultimate goal should be sales, or profits, rather than traffic numbers and search ranking position, although they are all intrinsically linked. A better search ranking means more traffic and, assuming the traffic to be targeted and landing page content to be optimised for conversions, this will lead to greater sales and profits.
Big Red Rocket will also ensure that web page content is geared primarily towards website visitors while also using the keywords that we have found Internet users to be searching for.
Off Page SEO Copywriting
As well as the content on the pages of a website, SEO copywriting can be used to help develop or encourage links too. Article marketing, press release writing, blogging, and guest posting, are just some of the techniques that can be effectively employed when developing an off page optimisation campaign.
If you are not skilled and experienced at writing targeted content then leave it to the professionals at Big Red Rocket. We will write compelling content for use both on your website and off it as per your requirements.
Call Big Red Rocket on 0844 332 6657 to discuss your online marketing and SEO copywriting requirements. We can create a bespoke quote for your optimisation campaign.