Your clients are generally reactive to their situation and want authoritative information quickly and easily. The layout and navigation of the website need to intuitive and easy to use.
Your clients do not want to work out how to get the information but navigate easily using identifiable links, images and descriptive menus.
Your home page needs to be both visually attractive and reassuring. They need to get a feel for your practice in that you are an authority for their legal issue and that you can help them.
Your client needs to be able to find your contact details easily and quickly. These can be placed in a number of page areas that are drawn to the eye.
With web searches moving to mobile devices more and more, your website must be fully mobilised so that it renders perfectly, no matter what device it is. The telephone contact numbers need to be “clickable” so that a client on a smartphone just need to tap your number to make the call to you.
With the provision of legal services becoming more and more competitive online, making sure that you get the most from your website and digital marketing is vital.
Clients are coming to your website primarily for information. Your content needs to be outstanding and engaging. It needs to show your clients that you are an authority in your practice areas.
However, although you want to give detailed information about your practice areas it is vital not to give any actionable advice within your pages. It needs to give them enough that they understand the subject area but are left in no doubt that they will need professional legal advice and representation.
It goes without saying, that the law can be very complicated and misguided or misunderstood advice can be a very dangerous thing.
In complementing your practice pages, many clients will also investigate how up to date you are with changes in the law. Top legal practice websites always employ a blogging platform which allows an easy method for publishing news and comment.
For this, we always employ and embed a WordPress blog within all our legal practice websites which enables any size of organisation to publish new articles immediately.
It is key to make your website as relevant for search engines as you can. This is so when a client is looking for your services they can find it easily within a search.
The bedrock of website visibility, or search engine optimisation (“SEO”) is how well your website is built and how it compares to those development guidelines published by the search engines.
We always utilise “best practice” development strategies and ensure that your website is search engine friendly and highly crawl-able.
We make sure that your metadata is unique and relevant, and that your website exports to an XML sitemap that helps direct search engines to where your content is.
Contacting Big Red Rocket could not be easier. You can call us on 01625 359010 or if you prefer to send us an email, just click here.
We are based in leafy Cheshire, but work all over the UK, so no matter where your practice is we are happy to come and see you and show you what we can do.