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October 24, 2012 Richard Hartley

How much does SEO cost?

As many SEO companies do, I get phone calls from people asking how much I would charge to optimise their website. Or more crudely how much it would cost to get their website at the top of page 1 of Google.

The difficulty comes when I ask what keywords they want to be found for and they go quiet at the other end of the phone.

Good SEO starts with assessing your clients wants, needs and then managing those expectations. I had one recent conversation where the person had just launched a web site for personal injury claims and wanted to be on page 1 within the first month. His budget was £100. When I told him the reality and the kind of budget we was realistically looking at for his SEO he then told me that we had spoken to one optimisation company who would guarantee him a page 1 ranking for this price. We both decided be should go with them.

Although there is always some room for negotiation on fees, any SEO worth their salt will always quote according to the job at hand. There is little point in choosing the cheapest option as these people will be the first to shout that SEO doesn’t work.

The plain fact is that SEO does work but you get what you pay for. An area such as personal injury will always be inherently more expensive than say pie crimpers in Preston – no disrespect to Preston.

So how much does SEO cost? The answer is that it costs as much as you can afford. A good SEO will make you a bad one will break you. It is better to invest £500 than waste £100.

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About the Author

Richard Hartley Richard Hartley is Head of Strategy at the Digital Marketing Agency, Big Red Rocket. Richard is a Barrister, Geek and SEO Supremo. He is a an expert in Digital Marketing for professional organisations, such as Solicitor's Firms, Barristers' Chambers, Accountants and Architects. He is a key exponent of content driven digital marketing and his commentary work is regularly published under the soubriquet of "wiredbarrister". Richard is a significant, prime mover in Content Driven SEO and specialises in the creation, publication and distribution of content though a number of media channels and social networks; such as Facebook, Twitter and Google Plus. Richard has worked for a number of household names and has a loyal band of professional clients who retain his services. Richard can be contacted at Big Red Rocket by calling 0844 332 6657 or your can send an email by clicking here.