Yahoo has released its annual financial figures, which show that the Internet giant spent $1bn in research and development in 2013, in a bid to try and take on the companies that are considered the primary mobile social media players. The figures also highlighted the fact that Yahoo, guided by CEO Marissa Mayer, completed the acquisition of 28 companies, but also said that the most of the software and technology that they have and use is developed by their in-house teams.
Marissa Mayer took over at the helm of Yahoo in July 2012 and following a relatively short period of inactivity, the former Google executive start buying up a series of companies, which primarily focused on social media and mobile related activities. For the most part, the companies were relatively small, and in some cases the acquisitions appear to have been made to bring the names behind the brands within the Yahoo fold.
While most of the acquisitions made by Mayer and Yahoo were small, there was one obvious exception – that of the social blogging platform Tumblr. Tumblr cost Yahoo more than $1bn and is the only the purchase that they have had to announce the purchase price for. A quick glance through the acquisitions, and the media coming out of Yahoo, show that Yahoo are taking a very mobile centric approach to their future.
The move to mobile seems to paying off, as the company announced that they now have 400 million monthly mobile users, representing more than half of their total monthly users. These figures do not include Tumblr user numbers, which would significantly increase the mobile share even further. The company has said that it aims to continue growing its mobile user base in a bid to try and take on the likes of Google and Facebook.
Google and Facebook have taken their own approaches to mobile. Google launched and continues to improve its Android operating system and Play Store, which means that its mobile software is found on many devices. Facebook has made a major acquisition of its own, by paying $19bn for WhatsApp, and they have also developed a mobile app while pushing their mobile advertising services.